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In a digital landscape increasingly populated by AI-generated imagery and highly manipulated pre-recorded video, the question of "what is real?" has never been more relevant. For brands, organisers, and businesses, this shift has created a significant challenge: The Trust Gap. When every video can be polished, filtered, or entirely fabricated, how do you prove to your audience that your message is genuine? The answer lies in the power of "the now." The Rise of Digital Sceptic